Smart Numbers
A smart number is a business number that spells a word on the keypad — a Phoneword on a 13, 1300 or 1800 base. See the types, pricing and availability.
What a smart number is
A smart number is a phone number that spells a word using the letters on the telephone keypad. On this site the product is listed as a Phoneword, and it can be built on a 13, 1300 or 1800 number — so the number itself reads as your brand or service rather than a digit string.
The conversion works because each digit carries letters: 2 is ABC, 3 is DEF, through to 9 (WXYZ). Published letter guidance puts 13 Phonewords at up to 4 letters and 1300/1800 Phonewords at up to 6.
- Types: word-based numbers on a 13, 1300 or 1800 base.
- Pricing: from $40 per month, with the desirability and availability of the word affecting the price.
- Caller cost: follows the base — shared cost on 1300; free for Australian callers on 1800 in the stated Australian context.
- Availability: decided by the pool of unassigned words; search before you commit.
When a smart number earns its cost
The word is the marketing. A number a customer can recall after hearing it once — on radio, in conversation, on a passed-on note — does work a digit string cannot. That is the design case, not a performance promise: whether the number produces more calls depends on the business answering it.
If the word is a nice-to-have rather than the point, the standard 1300 and 1800 plans start at $10 per month on the published tables. The smart numbers Australia page covers the category in the Australian market specifically.
Checking what is available
Use Find a Number to search available 1300/1800 Phonewords. A result is a starting point, not a reservation — availability and the exact price are confirmed through sign-up, and desirable words go first. Have the phone number the service will connect to ready when you sign up; the flow asks for it, and that existing phone answers the calls.
Smart number questions
Is a smart number the same as a Phoneword?
On this site, yes — the listed product is a Phoneword: a 13, 1300 or 1800 number that spells a word on the keypad.
What do smart numbers cost?
From $40 per month, priced on the desirability and availability of the word. A specific word's price is confirmed through sign-up.
Which bases can a word sit on?
A 13, 1300 or 1800 number. Letter limits differ: up to 4 letters on a 13 base, up to 6 on 1300 or 1800.
Are smart numbers harder to dial?
No — the letters key in as digits, so dialling is identical to the numeric number.
What if the word I want is gone?
Try a shorter form or a related term via Find a Number, or ask the team on 1300 327 934 to help shortlist alternatives.
Smart numbers
Search for a smart number
Use Find a Number to search available 1300/1800 Phonewords, or contact the team for help.