Smart Numbers for Australian Business
A smart number is a Phoneword — a 13, 1300 or 1800 number that spells a word. See what they cost and how an Australian business chooses and secures one.
What a smart number is
A smart number is a number that spells a word on the telephone keypad — the product 1300 Easy Dial lists as a Phoneword. It can be built on a 13, 1300 or 1800 number, so a business named, say, a plumbing service can publish a number that reads as its service rather than ten digits.
Because the word is the branding, smart numbers tend to be chosen for memorability rather than cost. The smart numbers Australia overview covers the category in full.
- What it is: a 13, 1300 or 1800 number whose digits spell a word on the keypad.
- Pricing: Phoneword pricing starts from $40 per month, with availability and desirability of the word affecting the price.
- Availability: not guaranteed for any specific word. Search before you commit.
- Caller cost: follows the underlying number — shared cost on a 1300 base, free for Australian callers on an 1800 base.
Why an Australian business picks one
A word is easier for a customer to hold onto than a digit string, which is the practical case for a smart number: it gives advertising, signage and word-of-mouth one element that carries the brand as well as the contact details. That is a design advantage, not a promise of more calls — how any number performs depends on the business behind it.
The caller-cost consideration still applies. If the smart number sits on an 1800 base, callers pay nothing in the stated Australian context and the business pays the call charges. On a 1300 base, callers pay a local call rate and the business pays the remainder.
Choosing and securing a smart number
Start with the Find a Number search, which covers available 1300/1800 Phonewords. Shortlist a few words, because the most obvious spellings are often taken. Compare the plans on the pricing page before signing up, and have the phone number the service will connect to ready — the sign-up flow asks for it, and that existing phone answers the calls.
Read the current terms and conditions before purchasing; they govern the service rather than any marketing summary.
Smart number questions
Is a smart number the same as a Phoneword?
On this site, yes — the product is listed as a Phoneword: a 13, 1300 or 1800 number that spells a word on the telephone keypad.
How much does one cost?
From $40 per month, with the desirability and availability of the word affecting the price. A specific word's price is confirmed through the search and sign-up process, not quoted in advance on marketing pages.
Can I get a smart number on an 1800 base?
The Find a Number search covers available 1300/1800 Phonewords. Availability for a specific word is not guaranteed until confirmed.
Do callers pay more to dial a word?
No. The call cost follows the underlying number — a 1300-based Phoneword is shared cost; an 1800-based one is free for Australian callers to dial.
What if my first-choice word is taken?
Search alternatives — variations of the service name, a shorter word, or a related term. The team on 1300 327 934 can help you work through what is available.
Smart numbers for business
Find a word that fits your brand
Search available 1300/1800 Phonewords, or contact the team about smart number options for your business.