Pick a Phone Number

How to pick a business phone number — three tests (caller cost, memorability, plan fit) applied to the published 1300, 1800 and Phoneword options.

Person using a smartphone beside a laptop

Picking a business phone number comes down to three tests: who pays for the call, what the number says, and which plan row fits. Run them in that order against the published options — a 1300 number, an 1800 number or a Phoneword — and the choice narrows fast.

Test 1 — caller cost

1300 is shared cost: callers pay a local call cost, the business pays the remainder. 1800 is free for callers in the stated Australian context, with the business carrying the charges. Support lines usually point to 1800; general contact points often suit 1300. The 1300 vs 1800 page works through the full comparison.

Test 2 — memorability

If the number should say something, a Phoneword is the fit: up to six letters on a 1300 or 1800 base, four on 13, using the published keypad mapping where 0 and 1 carry no letters. Word pricing starts from $40 per month with availability and desirability affecting the word. Search candidates on Find a Number — a snapshot, with the exact word and price confirmed by the team before connection.

Test 3 — plan fit

Published 1300 and 1800 rows run $10, $15, $39, $79 and $99 per month, each with its own fixed-line and mobile rates and, on Cap plans, included allowances. Match the row to realistic call patterns using the current tables on the pricing page — this page does not estimate a total bill.

When the tests conflict

If the word matters more than the caller arrangement, pick the base by the same test 1 logic — a word rides on either. If availability of the word settles nothing at search time, remember the listing is a snapshot and availability settles at confirmation. Terms sit in the terms and conditions.

Related reading: pick a new phone number, choose phone number, or get a phone number.

Picking questions

Which is the best number to pick?

There is no best on the published record — the caller-cost test decides between 1300 and 1800, and the memorability test decides whether a word is worth the from-$40 monthly word price.

Can I pick any word?

You can search available words on Find a Number; what shows is a snapshot, and the team confirms the exact word and price before connection.

Does the word change the call rates?

No separate word rate is published — call rates come from the chosen plan row for the underlying number.

What if I pick wrong?

This page does not document changing or porting arrangements. Service terms sit in the terms and conditions, and the team can confirm current details.

Pick with tests, not vibes

Pick the number on three tests

Caller cost, memorability, plan fit.