Phone Words Marketing
How Australian businesses use Phonewords in marketing, with published pricing from $40 per month and a Call Tracking Numbers add-on at $5 per month.
In marketing, a Phoneword is a phone number that spells a word on the telephone keypad, so an advertisement can publish one word instead of a string of digits. A Phoneword can use a 13, 1300 or 1800 number, and published Phoneword pricing starts from $40 per month. This page explains how the published products fit into marketing work — and it makes no promises about recall, call volume or sales uplift, because those outcomes are not established by the published facts.
The facts at a glance
- A Phoneword can use a 13, 1300 or 1800 number to spell a word on a telephone keypad.
- Phoneword pricing starts from $40 per month, with availability and desirability affecting the price.
- Call Tracking Numbers ($5 per month) is the published add-on for seeing which ads and campaigns drive calls.
- IVR Keypress Menu ($35 per month) and Postcode Prompter ($250 per month) are the published call-routing add-ons.
- Public 1300 and 1800 plans start at $10 per month. All pricing is ex GST.
How businesses use Phonewords in campaigns
The operational use is straightforward: the business selects a word that reads as its name or category, and then publishes that word consistently wherever customers are asked to call — vehicle signage, radio, print and online ads. When the word is dialled, the call arrives on the underlying 1300 or 1800 number. That is what the product does. Whether the word increases calls or conversions is a measurement question, not a published guarantee, and the sensible approach is to track campaigns rather than assume an outcome. The category overview is on Phonewords.
Tracking which advertising drives calls
The published Call Tracking Numbers add-on costs $5 per month, and its published purpose is to show which ads and campaigns drive your calls. That is the honest basis for marketing decisions about a Phoneword: compare the sources of the calls you actually receive, rather than relying on estimates. The add-on can be added during sign-up or later from the online console, according to the pricing page.
Routing callers once they dial
Two further add-ons are published for call handling. IVR Keypress Menu ($35 per month) is an auto-attendant menu that routes callers by keypress, which is how a single published number can present options such as sales or support. Postcode Prompter ($250 per month) routes callers by the postcode they dial in from, which is relevant to campaigns that span several service areas. Both are described only by their published purpose here; neither is included with a plan by default.
What a Phoneword does not guarantee
Legacy copy claimed that a Phoneword boosts engagement, increases sales and builds loyalty. None of that is established by the published facts, so this page does not claim it. What can be said is limited to the product itself: a Phoneword spells a word on the keypad, it can be published in campaigns, and call sources can be measured with the Call Tracking add-on. Results depend on the business, the offer and the campaign, and this page does not predict them.
Costs and availability
Phoneword pricing starts from $40 per month, with availability and desirability affecting the price of a particular word, and the exact number and price are confirmed before connection. A plan is also required, with public 1300 and 1800 plans starting at $10 per month. Check the current pricing page for plan fees, call rates and add-on prices. To check whether a word is available, use Find a Number to search available 1300/1800 Phonewords — a search result does not guarantee a particular word or price.
Phone words marketing: questions and answers
Can a Phoneword improve my marketing results?
A Phoneword gives campaigns a single word to publish instead of a digit string. This page does not promise an uplift in recall, calls, conversions or sales, because those outcomes are not established by the published facts. Campaign performance can be measured with the Call Tracking Numbers add-on.
How can I tell which ads drive calls?
The published Call Tracking Numbers add-on costs $5 per month, and its published purpose is to show which ads and campaigns drive your calls. It can be added during sign-up or later from the online console.
How much does a Phoneword cost for marketing use?
Phoneword pricing starts from $40 per month, with availability and desirability affecting the price, and a plan is required on top — public 1300 and 1800 plans start at $10 per month. Add-on prices are listed on the pricing page.
How do I check whether my word is available?
Use Find a Number to search available 1300/1800 Phonewords. The search does not guarantee that a particular word is available or available at a particular price.
Related pages
For more on using phone words in campaigns, see Phone Words for Advertising, Phone Words Call Tracking and What Are Phone Words.
Phonewords in campaigns
Publish a word, track the calls
Search available 1300 and 1800 Phonewords, then review the published add-ons for call tracking and routing.