The Number Of This Phone: Business Numbers Explained

If "the number of this phone" means the number customers should dial to reach your business, the answer is not the number printed on a handset — it is a published business inbound number. Australian businesses publish a 1300 number, an 1800 number or a Phoneword as the contact point, and that number stays the same regardless of which phone answers the call. This page explains how that works and where the boundary sits.

What a business publishes instead of a handset number

A personal number identifies a device or SIM. A business inbound number identifies the business: it is the number you put on the website, signage and invoices, and callers dial it without knowing anything about the phone that rings. The published options are:

1300 numbers — shared-cost: callers pay a local call rate, the business pays the per-minute rate. Published plans start at $10 per month.
1800 numbers — free for callers in the stated Australian 1800-number context; the business pays the call charges. Published plans also start at $10 per month.
Phonewords — a 13, 1300 or 1800 number that spells a word on the keypad, from $40 per month, with availability and desirability affecting the price.

How the number reaches the phone you answer

The signup flow asks for the number the service will connect to — the answer point your calls should land on. You provide that when you connect, and it is recorded as part of the setup. What the published pages do not do is promise particular routing behaviour beyond that recorded answer point, so if you have a specific call-handling requirement, confirm it with the team before connecting. Contact details are on the contact page.

The boundary: what these numbers are not

A 1300 or 1800 number from 1300 Easy Dial is a business service, not a replacement for your personal mobile number. This page does not establish virtual mobile, SMS-only, temporary or residential service, and it does not describe a second SIM or eSIM. If you are after a personal line, a business inbound number is not that product. If you are after a way for customers to reach a business phone you already answer, it is exactly that.

Choosing between the ranges

The practical difference is caller cost. On 1300, callers contribute a local call rate; on 1800, they pay nothing in the stated Australian context and the business carries the charges. The 1300 or 1800 numbers page works through the scenarios, and the current plan fees and rates are on the pricing page.

Questions about which number to publish

Does a 1300 number replace my mobile number?

No. It is a published business contact point that connects to the answer point you provide at signup. Your existing phone keeps its own number; customers simply call the business number instead.

What happens when someone dials the business number?

The call is charged per the range design — a local call rate contributed by the caller on 1300, or nothing to the caller on 1800 in the stated Australian context — and the business pays the call charges under its plan.

Can I keep the same business number if my phone changes?

The published number is the business's contact point, not the device's, so it is the detail customers keep using. This page does not establish transfer or porting outcomes; confirm current arrangements with the team.

How much does a business inbound number cost?

Published 1300 and 1800 plans start at $10 per month, and Phonewords start from $40 per month. All pricing is ex GST; rates are per minute, billed per second. The tables are on the pricing page.

Related reading: get a company phone number, 1300 or 1800 numbers, or the 1300 numbers overview.