Get a Custom Number for Business

A custom number is the opposite of accepting whatever tail an allocation hands you: you choose the digits on purpose, or you choose a word and let the keypad mapping produce them. On this site both routes are published — plain 1300 and 1800 tails from the available listing on plans from $10 per month, or a Phoneword from $40 per month with availability and desirability affecting the price of the word.

Route 1: a custom word

Start from the brand, not the digits. Check the word against the published mapping — 2 carries ABC through 9 carrying WXYZ — and against the letter limits: six letters fit a 1300 or 1800 base, four fit a 13 base. Long names usually shorten to their distinctive part. Then search the word on Find a Number; if it is listed, the word is yours to confirm with the team, along with its exact price. The site's own contact point shows the finished article: 1300 327 934, published as 1300 EASY DIAL.

Route 2: a custom digit tail

Some businesses want digits with a pattern — a repeated pair, a date, a range that reads aloud well — without a word. The same listing serves this route: search the tail on Find a Number and see whether the pattern is currently available. A custom tail carries no word premium; the cost is the plan you put under it from the published ladder on the pricing page.

What custom does not mean

Any digits on demand: customisation operates within the available listing; numbers other businesses hold cannot be designed around.
A price you set: the word premium is priced per number, not negotiated by page; confirmation with the team is the published step.
A different service: a custom number is a standard inbound number underneath — same answering-point model, same terms.

Related reading: custom phone numbers in Australia, picking any phone number, or the 1300 numbers overview.

Custom choices worth making deliberately

Not every digit in a custom tail carries equal weight. The first digit or two after the prefix does the most work in how the number reads aloud; the last digits are what people write down in a hurry. Repetition and rhythm beat cleverness — a tail that scans like a phone number rather than a puzzle gets dialled more easily. And if the custom choice is a word, check that staff can spell it back over the phone, because that is how it will travel by word of mouth. None of this is published doctrine; it is the practical craft the published mapping allows.

Custom number questions

What counts as a custom number here?

Any available number you choose on purpose — a word number spelling your brand, or a plain tail picked for its pattern. The customisation is the choosing; the service underneath is the standard inbound product.

How much does a custom word cost?

Phoneword pricing starts from $40 per month, with availability and desirability affecting the price of a specific word. The plan beneath starts at $10 per month for 1300 and 1800 bases.

Can I customise a number I already hold elsewhere?

This page covers choosing a number from this site's listing. Moving a number you already hold is a separate question — what you can hold and transfer is governed by the terms and conditions, so ask the team.

Is a custom number worth it over a random tail?

That depends on how the number is used. Published in ads and on vehicles, a word or pattern earns its keep in being sayable; in a contact field only, the premium may not pay for itself. This page leaves the judgement to you.