Custom Phone Number Australia
What "custom" means for an Australian business number here — the word you choose on a 13, 1300 or 1800 base, within the keypad mapping and availability.
A custom phone number for an Australian business, as published on this site, means choosing the word the number spells. The customisation lives on a 13, 1300 or 1800 base through the keypad mapping — within the letter limits and the availability of the listing. What it does not mean is an arbitrary digit string: fully custom digit combinations beyond the word mapping are a conversation with the team rather than a listed product.
How the customisation works
- Map your word: the keypad mapping is fixed — 2 ABC through 9 WXYZ; 0 and 1 carry no letters. BAKERY becomes 225379; FLOWER becomes 356937.
- Fit the limits: six letters after a 1300 or 1800 prefix, four after 13. A longer word gets shortened to a word that fits.
- Search availability: the Find a Number search lists available 1300 and 1800 Phonewords by word or last six digits — a snapshot, not a reservation.
- Confirm: the team confirms the exact number and price before connection. Word pricing starts from $40 per month, with availability and desirability affecting the specific word.
Choosing the base for your custom word
The base is part of the customisation because it sets both the letter room and the caller arrangement: a 1300 base gives six letters and shares the call cost with callers; an 1800 base gives the same six letters and removes the caller charge in the stated Australian context; a 13 base fits four letters and carries pricing that is not published in the plan tables. Deciding the base before searching keeps the shortlist realistic.
What "custom" does not cover
Stated plainly: no custom geographic numbers — area-code numbers are not published products — and no custom mobile or personal numbers. The base you customise carries the caller arrangement too: 1300 shares the call cost with callers, 1800 is free for callers in the stated Australian context, both on plans from $10 per month on the pricing page. Service terms sit in the terms and conditions.
Related reading: getting a custom number, the phone words list, or the 1300 phone words page.
Custom number questions
Can I request any digit combination I want?
The published customisation is the word mapping on a 13, 1300 or 1800 base. Arbitrary digit strings are discussed with the team rather than listed; nothing beyond the mapping is promised here.
How much does a custom word number cost?
Word pricing starts from $40 per month, with availability and desirability affecting the specific word; the underlying plans start at $10 per month. The team confirms both for your number.
Is my custom word reserved when I search it?
No. Searching shows the current listing as a snapshot; availability settles when the team confirms the exact number and price.
Can the custom number use my area code?
No. Geographic area-code numbers are not published products; the word carries the identity instead.
Custom, within the rules
Customise the word your business number spells
Search your word, or read what custom can mean first.