Custom Local Phone Number Benefits

A custom local phone number promises two things: a number you chose, and a local feel. Both are answerable on this site, with one scoping note. The customisation lever 1300 Easy Dial publishes is the Phoneword — a 13, 1300 or 1800 number whose digits spell a word on the keypad — and the local-feel lever is the 1300 number's local call cost for callers. Geographic area-code numbers are not published products here, so the benefits below are the ones the published options genuinely deliver. The custom local phone number overview covers the same ground at pillar level.

Benefit 1: the number says what you do

A custom Phoneword puts your category or brand into the contact detail itself, using the published keypad mapping (2 ABC, 3 DEF, 4 GHI, 5 JKL, 6 MNO, 7 PQRS, 8 TUV, 9 WXYZ). A bakery, for example, would read BAKERY as 225379 — the word becomes the last six digits of a 1300 number. The practical benefit is that the number is self-explanatory when customers hear it, see it on a vehicle, or read it in an ad.

Benefit 2: caller cost you can position

Customisation is not only about letters. The published number types let you choose what a caller pays:

1300: shared cost — the caller pays a local call cost and the business pays the remainder. Plans start at $10 per month.
1800: free for callers in the stated Australian 1800-number context; the business pays the call charges.

Benefit 3: a published price range before you commit

Custom does not have to mean opaque. Published 1300 and 1800 plans sit at $10, $15, $39, $79 and $99 per month, each with its own call-rate table on the pricing page. Phonewords start from $40 per month, with availability and desirability affecting the price of a specific word — a search on Find a Number shows what is currently listed as available, and the team confirms the exact number and price before connection.

What a custom local number does not do here

It does not tie your number to one region, because area-code landline formats are not published products on this site. That is a genuine trade-off to weigh: if your strategy depends on an exchange-level local identity, this site does not offer it. If your strategy depends on being memorable and easy to call, the published options cover it. Service terms are governed by the terms and conditions.

Related reading: local phone numbers for business, phone local numbers, or the buy a phone number overview.

Custom local number benefit questions

What is customisable about a number on this site?

The digits after the prefix. A Phoneword uses the keypad letters to spell a word you choose, on a 13, 1300 or 1800 base, subject to availability.

Is a custom number more expensive?

Published 1300 and 1800 plans start at $10 per month. Phonewords start from $40 per month, with availability and desirability affecting the price of a specific word.

Will a custom local number keep me tied to one area?

No — but not because it is local. Geographic area-code numbers are not published here; the published numbers are 1300, 1800 and Phonewords, which carry a local call cost or free-call arrangement rather than a regional identity.

How do I check whether my word is available?

Search it on Find a Number using the word or the last six digits. Results show the current available listing; the team confirms the exact number before connection.