Business 1300 Number Marketing

In a marketing context, a 1300 number gives every campaign one published contact point that stays the same across ads, signage, vehicle signage and your website. Callers pay a local call rate and the business pays the per-minute rate. That is what the published record supports. What it does not support is any promise that a 1300 number will lift response, recall or sales — this page keeps to the documented arrangements and names what is not established.

One consistent contact point: the same number works across every channel you advertise in.
Shared-cost caller arrangement: callers pay a local call rate; the business pays the per-minute rate.
Published plans: 1300 plans at $10, $15, $39, $79 and $99 per month, month-to-month with no lock-in, ex GST.
Phoneword format: a 1300 number can spell a word on the keypad, from $40 per month with availability and desirability affecting the price.
Call Tracking Numbers: a listed add-on at $5 per month, published to show which ads and campaigns drive your calls.

Why businesses use one number across campaigns

When every advertisement, listing and sign points to the same 1300 number, the contact detail customers see never conflicts with itself. That consistency is a publishing decision you control: one number, printed everywhere, instead of a mix of mobile and landline contacts that differ by channel. The business 1300 overview covers the number categories in full.

The caller arrangement matters for reach, too. Because a 1300 number is a shared-cost number — the caller pays a local call rate wherever they are in the stated Australian context — the cost to the person dialling stays modest. The business side of the cost depends on the plan and its per-minute rates, which are published on the pricing page.

Phonewords in advertising

A number that spells your business name or category can be easier to print, say and type. A Phoneword uses a 13, 1300 or 1800 number to spell a word on the telephone keypad. On the 1300 range, Phoneword pricing starts from $40 per month, and both availability and desirability affect the price — so a word being desirable does not mean it is available. You can check the current stock with Find a Number, which searches available 1300/1800 Phonewords. A search shows what is available now; it does not promise that a particular word is available or that it will be at a particular price. See the Phonewords page for the format itself.

Tracking which campaigns drive calls

The published add-on for attribution is Call Tracking Numbers at $5 per month. Its published purpose is to show which ads and campaigns drive your calls, so the number you print on a particular channel can be attributed back to that channel. That is the full published description — this page does not extend it into claims about reporting depth, integrations or analytics dashboards. The other listed add-ons are the IVR Keypress Menu ($35 per month), an auto-attendant that routes callers by keypress, and the Postcode Prompter ($250 per month), which routes callers by the postcode they dial in from. All three can be added during sign-up or changed later from the online console.

What this page does not claim

Older marketing copy around 1300 numbers promises more calls, better brand recall and higher sales. None of that is established in the published record, so none of it is claimed here. Whether a 1300 number improves a campaign is a question your own campaign data can answer; the Call Tracking add-on exists to help you gather it. This page also does not state an activation timeframe, because no activation timeframe is published. If a capability matters to a campaign deadline, contact the team before committing, and read the terms and conditions.

Related reading: business 1300 number benefits and business 1300 number features, each handled against the same published record.

Business 1300 number marketing questions

Is a 1300 number good for marketing?

The published record supports what a 1300 number is: one consistent contact point with a local-rate caller arrangement. Whether that improves a campaign's performance is not established anywhere on this site, so no such claim is made. Businesses that want campaign attribution evidence use the Call Tracking Numbers add-on ($5 per month).

Can I tell which ads generate the calls?

Call Tracking Numbers, a listed add-on at $5 per month, are published for exactly that purpose: seeing which ads and campaigns drive your calls. It can be added during sign-up or later from the online console.

What does it cost to run a 1300 number for marketing?

Published 1300 plans run $10, $15, $39, $79 and $99 per month, ex GST, month-to-month with no lock-in. Call rates differ per plan and are listed on the pricing page. A Phoneword adds word pricing from $40 per month.

Should I use a word number in my ads?

That is a choice, not a published outcome. A Phoneword spells a word on the keypad, from $40 per month with availability and desirability affecting the price. Search the available 1300/1800 Phonewords to see what is actually available before planning a campaign around a word.

Do callers pay to dial a 1300 number?

Yes — a 1300 number is a shared-cost number. The caller pays a local call rate and the business pays the per-minute rate, which depends on the plan. If you want the caller to pay nothing, compare the 1800 numbers on the pricing page instead.