Marketing Phone Numbers
How a phone number earns its place in marketing — a memorable Phoneword, a caller-cost choice and the published Call Tracking add-on for campaign attribution.
A marketing phone number has one job: making the response channel easy to recall and possible to measure. On this site that job is covered by the published products in two ways — a Phoneword makes the number itself memorable, and the Call Tracking Numbers add-on ($5 per month) shows which ads and campaigns drive your calls. What a number cannot be promised to do is lift sales; the published pages make no such guarantee, and neither does this one.
The memorability lever: a Phoneword
A Phoneword spells a word on the keypad using a 13, 1300 or 1800 base — your category or brand spoken as the number itself. The published mapping runs 2 ABC through 9 WXYZ, which is how a category word such as FLOWERS becomes the digits of the number (a 1300 base fits FLOWER within its six letters). In advertising, a word number can be said aloud, printed once and still recalled later — that is the practical marketing use of the format. Pricing starts from $40 per month, with availability and desirability affecting the price of a specific word; search what is currently listed on Find a Number.
The measurement lever: Call Tracking Numbers
The published add-on for attribution is Call Tracking Numbers at $5 per month, described on the pricing page as a way to see which ads and campaigns drive your calls. It can be added during sign-up or later from the online console. That is the full published extent of the tracking feature — this page does not extrapolate it into reporting suites or analytics integrations that are not listed.
Choosing the number type for a campaign
- 1300: shared cost — callers pay a local call cost, the business pays the remainder. Plans start at $10 per month.
- 1800: free for callers in the stated Australian 1800-number context — the business pays. A common choice for offer responses where any friction matters.
- Add-ons: beyond tracking, an IVR Keypress Menu ($35/month) routes callers by keypress and a Postcode Prompter ($250/month) routes by the caller's postcode, at their published purposes.
Related reading: business phone number options, phone number letters, or the Phonewords overview.
Marketing phone number questions
Which number type works best in ads?
The published answer is a Phoneword for memorability — a word is easier to recall than digits — on a 1300 or 1800 base depending on the caller cost you want. No outcome lift is promised; the format is the benefit.
Can I tell which campaign produced a call?
The published tool is the Call Tracking Numbers add-on at $5 per month, described as showing which ads and campaigns drive your calls. It is listed on the pricing page.
How much does a marketing number cost?
1300 and 1800 plans start at $10 per month; Phonewords start from $40 per month with availability and desirability affecting the word's price; Call Tracking is $5 per month. All are on the pricing page.
Can I use different numbers for different campaigns?
The published Call Tracking Numbers add-on is the campaign-attribution feature; how many tracking numbers a setup needs is not specified on the published pages. Confirm specifics with the team before planning a multi-number campaign.
Numbers in marketing
Put a number to work in your campaigns
Search available Phonewords for campaigns, or compare plans and add-ons first.