Phonewords
A Phoneword is a number your customers will never forget
Phonewords are clever 13, 1300 and 1800 numbers that spell out a word on the numeric keypad on your handset. Turn your phone number into a marketing asset.
- 55% higher recall rate with brand + Phoneword
- Works on any phone — mobile, landline or VoIP
- Fast activation in 2–3 business days
What is a Phoneword?
A Phoneword is simply a phone number that spells a word by using the letters on your telephone keypad. The digit 2 corresponds to ABC, 3 to DEF, 4 to GHI, 5 to JKL, 6 to MNO, 7 to PQRS, 8 to TUV, and 9 to WXYZ.
That means 1300 327 934 spells 1300 EASY DIAL — a perfect match for our brand. You can have a 1300, 1800 or 13 Phoneword.
Types of Phonewords
| Type | Letters | Best for |
|---|---|---|
| 13 Phonewords | Up to 4 letters | Short, punchy brand names |
| 1300 Phonewords | Up to 6 letters | Most Australian businesses |
| 1800 Phonewords | Up to 6 letters | Customer service, helplines |
Why choose a Phoneword?
Phonewords are easy for customers to recall which can lead to more repeat sales and a higher capture rate for the uninformed segment of the market. Everyone knows 1300 DOMINOS and 1300 FLOWERS — they instantly give you a brand and a product all without saying anything other than the phone number.
Beyond branding
Beyond the branding benefit, you can really dig deep into the analytics behind your inbound callers. What mediums they are using, their phone numbers, how long calls are lasting and even get some benefit from your new Phoneword by enabling call recording to create a feedback loop for your business sales processes.
What research says
Studies have tested the recall ability of particular online brands with customer segments. A remarkable 55% higher rate of memory was discovered where both the brand website and Phoneword were featured across the marketing.
Imagine how much this brand reinforcement would mean for your bottom line. You could really unlock the potential of all your existing marketing just by switching in a brand Phoneword as your primary contact method.
How to get a Phoneword
- Choose your Phoneword — Select the right Phoneword for your business from our extensive and affordable range before your competitors do
- Secure your Phoneword — Make an application for your phone number name so you get the phone word you need
- Use your Phoneword — Sit back and enjoy the extra calls you get from having a more memorable Phoneword
Secure your Phoneword today
Before your competition does. Browse our range of available Phonewords and claim yours now.