Why Are Phone Words
Taking Off Now?
Phone Words in Australia started taking off towards the end of 2004. The reason the market rapidly expanded was due to two fundamental issues being resolved.
The first was telephone keypad standardisation. There were several versions of non-conforming keypads in the marketplace which had letters on different number keys. This issue has now been resolved and it is no longer legal to sell or import telephones in Australia that do not conform to the standard.
The second challenge was a technical issue called overdial. Any Phone Word that was longer than 6 letters would not always connect. Since most of the Phone Words were longer than 6 digits, no one would use them.
Click here to view some of Australia’s ‘household’ names, all using a Phone Word in their advertising.
Keep your customers safe from your competition
You don’t want people to search through the yellow pages or the web for your phone number. It’s dangerous, as they can easily find some ‘new offer’ from a competitor and be snatched from you. Better to have a number that is on people’s minds straight away so they can call you directly.
Get more Leads and Bookings
This simple change makes all you’re marketing so much more effective as in example shown in the example of Focus Fitness above. This is because when people see your phone number they remember it (even they just see it in passing on a brochure or sign) and then can call when they get home at their convenience.
Develop a Large Company Brand Image
You only have 3 seconds to make a positive impression on your customers or they disappear from you like a ship in the night. This makes every phoneword, 1300 number, and smart number a great opportunity to brand your company in a very positive way.