There are a number of factors that influence the value of each Phone Word asset. In general, the better the quality, the more valuable the Phone Word.
Depending on your advertising budget and how much business you receive through word of mouth will often give you an indication of the value of the Phone Word for your particular business. It is often said that a Phone Word is the perfect marriage to word of mouth marketing.
Typically the more you spend on advertising, the stronger your conversion rates, the greater the impact your Phone Word will have.
“Phone names specialists expect some vanity numbers [Phone Words] could be fetching up to $20 million within three years as companies look to take control of entire sectors.”
The Australian, August 16, 2007
Keep your customers safe from your competition
You don’t want people to search through the yellow pages or the web for your phone number. It’s dangerous, as they can easily find some ‘new offer’ from a competitor and be snatched from you. Better to have a number that is on people’s minds straight away so they can call you directly.
Get more Leads and Bookings
This simple change makes all you’re marketing so much more effective as in example shown in the example of Focus Fitness above. This is because when people see your phone number they remember it (even they just see it in passing on a brochure or sign) and then can call when they get home at their convenience.
Develop a Large Company Brand Image
You only have 3 seconds to make a positive impression on your customers or they disappear from you like a ship in the night. This makes every phoneword, 1300 number, and smart number a great opportunity to brand your company in a very positive way.