Reality Check

Many companies genuinely believe that their customers remember their phone number. In reality, your customers are simply copying and dialing your number straight from the telephone directory or from the internet. A scarythought considering your customers are also being exposed to your competitor’s advertisements.Any advertising dollars spent promoting a regular telephone number as the call to action is mostly wasted. Virtually everyone forgets the telephone number within 60 seconds of hearing or seeing your ad. A tragic waste of advertising dollars!

Unfortunately, customers don’t write down phone numbers when they hear or see them advertised. This is why you are much more likely to remember a Phone Word (1300 HOLIDAY) six months after you see or hear it advertised (when you are ready to book your holiday) rather than a regular phone number (9334 5477) which will be forgotten within seconds.Your Phone Word will work for you 24/7, 365 days a year, even when you’re not.

Keep your customers safe from your competition

You don’t want people to search through the yellow pages or the web for your phone number. It’s dangerous, as they can easily find some ‘new offer’ from a competitor and be snatched from you. Better to have a number that is on people’s minds straight away so they can call you directly.

Get more Leads and Bookings

This simple change makes all you’re marketing so much more effective as in example shown in the example of Focus Fitness above. This is because when people see your phone number they remember it (even they just see it in passing on a brochure or sign) and then can call when they get home at their convenience.

Develop a Large Company Brand Image

You only have 3 seconds to make a positive impression on your customers or they disappear from you like a ship in the night. This makes every phoneword, 1300 number, and smart number a great opportunity to brand your company in a very positive way.