Phone Word Priority Rights
Because there is no one to one correlation between a phone number and a particular Phone Word, there is no priority given based on a phone number spelling a particular business name.
As such, a phone number that spells a particular business name will also spell many other things including company names, brand names, generic words, and word combinations.
There are 3 to 4 letters on each number key on your telephone keypad. This means that every Phone Word will translate from 729 to 4096 different word combinations.
For example, the telephone number 1300 468 763 spells the following combinations:
- 1300 HOT ROD
- 1300 GOURMET
- 1300 INTRODUCE
- and many more!
National Dial A Word Registry license and sell telephone numbers only, irrespective of what the numbers translate to.
It is the responsibility of the company with the rights/enhanced rights to the Phone Word on how it is displayed/advertised.
Can my competitior legally secure my Phone Word? more>>
Keep your customers safe from your competition
You don’t want people to search through the yellow pages or the web for your phone number. It’s dangerous, as they can easily find some ‘new offer’ from a competitor and be snatched from you. Better to have a number that is on people’s minds straight away so they can call you directly.
Get more Leads and Bookings
This simple change makes all you’re marketing so much more effective as in example shown in the example of Focus Fitness above. This is because when people see your phone number they remember it (even they just see it in passing on a brochure or sign) and then can call when they get home at their convenience.
Develop a Large Company Brand Image
You only have 3 seconds to make a positive impression on your customers or they disappear from you like a ship in the night. This makes every phoneword, 1300 number, and smart number a great opportunity to brand your company in a very positive way.