Phone Word Facts

MEMORABILITY
Advertising that incorporates a Phone Word is on average 510% more memorable than advertising with a regular number. For memorability research, click here.

RESPONSE RATES
On average, advertising response rates have shown an increase of 300% when compared to regular telephone numbers.

9 OUT OF 10 TOP ADVERTISERS USE PHONE WORDS
Phone Words are now entrenched in our marketplace, with 9 out of 10 of Australia’s top advertisersnow using a Phone Word. Some examples include: Havey Norman, Telstra, Officeworks, Woolworths, and the Commonwealth Government.

AWARENESS
Phone Word awareness has now reached an all time high of 95% when researched using respondents aged between 14 – 49 years of age. For official Roy Morgan research on assisting the unprompted awareness of national advertiser’s phone numbers, click here.

USAGE
86% of Australians prefer to use Phone Words over regular telephone numbers. This is a very exciting statistic for companies who receive business through word of mouth.

DIALABILITY
As at the first quarter 2009, 78% of the population have already dialed a Phone Word.

AFTER 48 HOURS
Phone Words are 1916% more memorable than regular telephone numbers after a 48 hour period.

QUALITY
Please note: All Phone Words tested in the research project were good quality words.

RESEARCH SOURCES
For a copy of the full Roy Morgan and D&M research reports including samples, methodology, questionnaire and results, please contact us.

Keep your customers safe from your competition

You don’t want people to search through the yellow pages or the web for your phone number. It’s dangerous, as they can easily find some ‘new offer’ from a competitor and be snatched from you. Better to have a number that is on people’s minds straight away so they can call you directly.

Get more Leads and Bookings

This simple change makes all you’re marketing so much more effective as in example shown in the example of Focus Fitness above. This is because when people see your phone number they remember it (even they just see it in passing on a brochure or sign) and then can call when they get home at their convenience.

Develop a Large Company Brand Image

You only have 3 seconds to make a positive impression on your customers or they disappear from you like a ship in the night. This makes every phoneword, 1300 number, and smart number a great opportunity to brand your company in a very positive way.