“YOU JUST CONTROL IT ALL!”
“If you have one of these words, and it’s a good one that describes the industry, you just control it all!”
(Published in the Age newspaper, July 2005)
– Bill Tys
Back To Beds Futons Pty Ltd The Australian Newspaper

1300 HOME LOANS – $1.195 MILLION!
“Telstra has sold a dedicated phone name, 1300 HOME LOANS for an Australian record $1.195 million dollars….” Phone name specialists expect some vanity numbers could be fetching up to $20 million within 3 years as companies look to take control of generic names for entire sectors.

“IT’S CALLS, NOT CLICKS, THAT COUNT”

“Clearly, when it comes to what is best overall at generating real leads and sales, its calls, not clicks, that count”
(B&T Magazine February 21st 2008.)

– Bruce Akhurst
Sensis CEO

PIZZA HUT DUMPS AUSTRALIA’S MOST RECOGNISED PHONE NUMBER
“After 25 years, Pizza Hut is to change it’s telephone number in a multi-million dollar move.”

– Franchising 8 December 2008

WHAT’S IN A PHONE NAME? BIG SALES
“Awareness of Phone ‘Names’ has skyrocketed over the past two years as advertisers shift from just using phone numbers”

– Simon Cannin 8 September 2008

FORGET THE NUMBER, JUST REMEMBER THE NAME
“Since December, call numbers increased from 445 a month to a peak of 10,000 in July, settling at about 7500 a month since October”

– Mark Fenton-Jones
21 November 2006

NUMBER GAME THAT SPELLS BIG BUSINESS
“Last year the Melbourne businessman Fiore Inglese paid more than $1 million dollars for the number 13 TAXI”

– Margot Saville
16 September 2005

CONSUMERS JUST CAN’T GET THE NUMBERS RIGHT
“We knew what the results would be before we even sent the survey out. People can’t remember numbers”

– Mark Fenton-Jones
21 November 2006

1300 REAL ESTATE – A PROVEN MARKETING ADVANTAGE
“1300 REAL ESTATE is already a proven marketing advantage, with some of Australia’s leading real estate agents seizing the opportunity to secure it exclusively.”

– Mat Care
CEO 1300 REAL ESTATE
Keep your customers safe from your competition

You don’t want people to search through the yellow pages or the web for your phone number. It’s dangerous, as they can easily find some ‘new offer’ from a competitor and be snatched from you. Better to have a number that is on people’s minds straight away so they can call you directly.

Get more Leads and Bookings

This simple change makes all you’re marketing so much more effective as in example shown in the example of Focus Fitness above. This is because when people see your phone number they remember it (even they just see it in passing on a brochure or sign) and then can call when they get home at their convenience.

Develop a Large Company Brand Image

You only have 3 seconds to make a positive impression on your customers or they disappear from you like a ship in the night. This makes every phoneword, 1300 number, and smart number a great opportunity to brand your company in a very positive way.