David Story

I’ve been an entrepreneur for so long now it is just second nature. I love business, I love the innovation of finding something the market needs and then finding a way to fill that need in a commercially viable way.

Simple Telecom was my first business, and by far my most successful venture. The nature of the product creates a passive income which I have since leveraged to start the foundations for an entrepreneurial empire. 1300 Easy Dial was acquired by Simple Telecom in Mid 2021 to further expand the Simple Telecom product set with the acquisition of the unique phone word inventory that 1300 Easy Dial has.

1300 Easy Dial pre-dates Simple Telecom, the previous founder was into Phone Words while I was still in high school. A very early grab of some of the best phone words has created a business that is approaching 20 years old. Historically 1300 Easy Dial has only offered 1300 and 1800 numbers as a lease option for customers however now in line with Simple Telecom’s offering set 1300 Easy Dial now offers the full set of Simple Telecom products, include 1300 and 1800 number carriage, local call tracking numbers and Hosted PBX services. There are all available inside the signup process which ties into the Simple Telecom process.

The Sunny Coast is full of people who FIFO, or who move here with lots of cash from down south. It isn’t really the ideal location for a Young entrepreneur, however – the internet really has levelled the playing field. With easy and quick access to the Brisbane market and the unlimited options of online marketing, I really do believe you can create a successful business from where you want.

As a Tech Head, one of the key strategies I use in business is to take complicated or hard to deliver products, give them a generous coating of technology and then build that sales channel to drive sales. With telco products – this means simplifying the interactions you would normally have with your Telco. This means our front-line phone guys are the most knowledgeable people in the place. There is no call they cannot solve on the spot (with the exception of an upstream issue which we need to escalate).

Our signup and service maintenance systems are all online. You can manage every aspect of your service yourself. Don’t want that level of control? Ok no problem, just give us a call or send an email and we will take care of it for you. That’s the whole point, you can be as involved or un-involved as you want.

The other major business issue most Telco’s face is bad debt. There is a really bad culture of consumerism within the Australian Telecommunications sector, and with the Industry ombudsman by default siding with the customer no questions asked, it’s a major concern. Instead of fighting the system, I just went around it by offering my services on a prepaid basis and enticing customers to take up the offer through a permanent discount on our pricing structures. Again, this is a 100% technology solution to a common business problem with direct impacts on the bottom line and cash flow positions for the business.

Since the 1st initial Business, Simple Telecom, I have moved into other projects. Stock It, a local cafe packaging business, An electrical contracting business and many other smaller side businesses and web projects from time to time. I’ve also jumped into building projects as the PM on my 2nd owner builder project and completed my family for now with two beautiful kids to my darling wife.

It’s an exciting season and we are certainly in a stage where we are cranking out the work, grinding the days into weeks. I wouldn’t change it for the world.

DO YOU WANT A
1300 OR 1800

$10 /MONTH

DO YOU WANT A
PREMIUM
1300 OR 1800

$40 /MONTH

Keep your customers safe from your competition

You don’t want people to search through the yellow pages or the web for your phone number. It’s dangerous, as they can easily find some ‘new offer’ from a competitor and be snatched from you. Better to have a number that is on people’s minds straight away so they can call you directly.

Get more Leads and Bookings

This simple change makes all you’re marketing so much more effective as in example shown in the example of Focus Fitness above. This is because when people see your phone number they remember it (even they just see it in passing on a brochure or sign) and then can call when they get home at their convenience.

Develop a Large Company Brand Image

You only have 3 seconds to make a positive impression on your customers or they disappear from you like a ship in the night. This makes every phoneword, 1300 number, and smart number a great opportunity to brand your company in a very positive way.