Can My Competitor Legally
Secure My Phone Word?
Unfortunately, yes they can. As there are three to four letters on every number key on your telephone keypad, each Phone Word can translate from 729 to 4096 different words, dual words or word combinations.
If your brand is trademarked, and your competitor secures the matching Phone Word, they can only advertise the Phone Word in it’s numeric form. They can also lock it away forever ensuring you never gain access to the Phone Word benefits.
This practice is definitely not supported by 1300 Easydial, however, due to the Trade Practices Act, we cannot stop supply to any company wishing to secure any Phone Word.
1300 Easydial licenses and sells telephone numbers only, irrespective of what the numbers translate to.
Keep your customers safe from your competition
You don’t want people to search through the yellow pages or the web for your phone number. It’s dangerous, as they can easily find some ‘new offer’ from a competitor and be snatched from you. Better to have a number that is on people’s minds straight away so they can call you directly.
Get more Leads and Bookings
This simple change makes all you’re marketing so much more effective as in example shown in the example of Focus Fitness above. This is because when people see your phone number they remember it (even they just see it in passing on a brochure or sign) and then can call when they get home at their convenience.
Develop a Large Company Brand Image
You only have 3 seconds to make a positive impression on your customers or they disappear from you like a ship in the night. This makes every phoneword, 1300 number, and smart number a great opportunity to brand your company in a very positive way.